More retailers today are recognizing value in the raw data they collect from every transaction and seeing the need to use it more strategically to create a unique customer experience that will boost their bottom line and keep customers coming back for more. The challenge then becomes knowing which data to single out from the torrent of data you have available: which data should a retail company track which would give direction for marketing efforts and lead to more conversions and repeat sales? And how do you put that data to good use? Here are 4 ways you can take advantage of data gathered in Retail Pro POS to personalize your customers’ experience and boost your bottom line.

More retailers today are recognizing value in the raw data they collect from every transaction and seeing the need to use it more strategically to create a unique customer experience that will boost their bottom line and keep customers coming back for more. The challenge then becomes knowing which data to single out from the torrent of data you have available: which data should a retail company track which would give direction for marketing efforts and lead to more conversions and repeat sales? And how do you put that data to good use? Here are 4 ways you can take advantage of data gathered in Retail Pro POS to personalize your customers’ experience and boost your bottom line.

More retailers today are recognizing value in the raw data they collect from every transaction and seeing the need to use it more strategically to create a unique customer experience that will boost their bottom line and keep customers coming back for more. The challenge then becomes knowing which data to single out from the torrent of data you have available: which data should a retail company track which would give direction for marketing efforts and lead to more conversions and repeat sales? And how do you put that data to good use? Here are 4 ways you can take advantage of data gathered in Retail Pro POS to personalize your customers’ experience and boost your bottom line.

Choosing a retail management software can be a challenge in today’s world. There are numerous providers, and it can be difficult to determine which feature set is most applicable to your needs. Since the Indian market is particularly price sensitive, the cost of purchasing licenses and implementation of the solution across all stores usually becomes the biggest factor while choosing a retail management software. However, it is always good to know all the capabilities a retail management solution can offer, and determine the features that are most useful for your business.

Choosing a retail management software can be a challenge in today’s world. There are numerous providers, and it can be difficult to determine which feature set is most applicable to your needs. Since the Indian market is particularly price sensitive, the cost of purchasing licenses and implementation of the solution across all stores usually becomes the biggest factor while choosing a retail management software. However, it is always good to know all the capabilities a retail management solution can offer, and determine the features that are most useful for your business.

Shrinkage in retail is the inventory loss occurring from many reasons, from administrative or internal errors, to more darker reasons of shoplifting and employee theft. In 2011, the Global Retail Theft Barometer found that the Indian retail industry faced the highest loss from shrinkage in the world. Shrinkage can be one of the biggest contributors to loss in profit. Whether shrinkage occurs due to criminal or non-criminal intent, every retailer should be able to quantify the losses they are facing, and learn about what steps can be taken to mitigate them.